Engagement rate: Number of engagements divided by the number of unique users or number of engagements divided by the number of impressions.Engagement: Number of likes, shares, comments and clicks.Reach rate: Number of people who have seen your posts divided by your number of followers.Reach: Number of unique users who have seen your post.Impression: Number of times a post has been displayed.(More on SERPs later in this post.) Important Definitions at a Glance Other examples of clickable organic content include pictures on Instagram, expanded views of tweets and unpaid links in search engine results pages (SERPs). It’s a way besides engagements to know if your target audience is actually interested in the content you’re sharing. If you’re posting links to blog posts, articles and videos on your company’s Facebook page, knowing the CTR of those links could be pretty darn important. It really depends on your social media strategy. CTR tells you what percent of those opportunities you’ve converted.Ī Facebook ad is an example of a paid clickable impression:Ī link to your most recent blog post is an example of an organic clickable impression: So How Important Are Clicks on Social Media? Think of each clickable impression as an opportunity to click. Just like engagement rate, calculating CTR is a simple matter of dividing the total number of impressions by the total number of clicks. When clicks are measured against impressions, you get a ratio called click-through rate (CTR). Users might click on an ad or a link in one of your posts. ![]() Where Do Clicks Fit In?Ĭlicks are the number of, well, clicks (touches, if you’re using a smartphone). This is where unique user numbers enter the equation. For example, an ad may have 6 impressions due to it being seen 4 times by 1 user and twice by another. While impressions refer to the number of times a post was seen or an ad was served, frequency is the amount of times that post or ad was viewed by the same unique user. A site counts a view when a user has clicked on the post put in front of them, taking them to the actual page behind the post, rather than hanging around on their feed. Now, these may sound pretty much the same, but they’re actually quite different.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |